Sunday, January 12, 2014

Borgata COO says Internet gaming not a threat to casinos

Borgata COO Tom Ballance appeared on CNBC's Squawk Box to discuss online gaming in New Jersey.

Internet betting is not a threat to brick-and-mortar casinos, Ballance argued. "When we match up databases, the great majority of players who were playing online have not been to Borgata in well over a year. And the vast majority have made fewer than two trips in the past year. So it's a different customer."
There's also a different demographic for the online gambler, he contended. "It skews more male than the conventional brick-and-mortar customer."
Answering critics who say Internet gaming makes it too easy to bet since gamblers don't have to leave their homes, Ballance said: "Online we actually have more controls. ... You don't extend credit online. You've got to fund your account somehow ... through your checking account or through a credit card."
Read the rest of the story and watch the video here.

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